about victoria y h

With over a decade of professional design experience, from agency, in-house, to freelance, Victoria has led projects for international brands such as Google, Adidas, P&G and Taiwan brands such as Mr. Brown, Taipei Foodie, Taiwan Railways and more. Having a bachelor’s degree in Art from USC, and master’s degree in Business Administration from NTU, Victoria can successfully navigate the gaps between design and business as well as Western and Asian culture. To Victoria, branding design is not limited to “visual” but is the process of materializing consumer perception and systematically communicating a consistent narrative across all touch points from print, to space, to experience and beyond. One of her passions is using design to promote Taiwan on international scale, in which she attained an 2023 IF Award in Service Experience Design, on behalf of Lion Travel, for Future - The Kitchen, Taiwan’s first luxury dining train.

Victoria 在設計領域擁有超過十年的專業品牌設計經驗，曾在廣告公司、企業設計部門及自由業， 主導過的專案包含國際品牌Google、Adidas、P&G，以及台灣品牌 Mr. Brown、Taipei Foodie、臺鐵。她擁有美國南加州大學的 BA in Art 學士學位，以及國立台灣大學的 Global MBA碩士學位，使她具備跨領域以及跨文化的視角。對Victoria而言，品牌設計不僅限於 “視覺”，而是將 主要客群感知具體化並系統地在實體、數位、空間、體驗等所有接觸點上傳達一致敘事的過程。Victoria 的熱情之一是運用設計推廣台灣在國際舞台上的形象，並在2023 年代表雄獅旅遊營運的「鳴日廚房 Future - The Kitchen」台灣第一輛豪華餐飲列車，獲得國際知名的 IF Award。

previous projects

2015 Google, Taiwan Presidential Elections Infographics, Taiwan | Agency: Name and Name
2015 Coca Cola I LOHAS, Water Packaging, Taiwan | Agency: Name and Name
2016 Adidas Climacool, May Key Visual, China | Agency: Name and Name
2016 Adidas Climacool, June Key Visual, China | Agency: Name and Name
2016 SKII Social Media Content | Agency: Name and Name
2018 Google Developer Groups Devfest, Event Visual Identity, Taiwan
2019 Google Developer Groups, Event Visual Identity, Taiwan
2020 Kavalan, Cocktails DM, Taiwan
2020 Kavalan, Gardenhall Cocktail Menu, Taiwan
2020 Yale Neurosurgery, Infographics, USA
2021 Taipei Foodie x Sato Curry, Packaging, Taiwan
2022 Mr. Brown, Coffee Bean Packaging for Hi-Life, Taiwan
2022 The Kitchen 鳴日廚房, Visual Identity, Taiwan | Company: Lion Travel 雄獅旅遊
2022 Breezy Blue 藍皮解憂號, Brand Identity, Taiwan | Company: Lion Travel 雄獅旅遊
2022 Breezy Blue Station and Cafe 藍皮意象館, Brand Identity, Taiwan | Company: Lion Travel 雄獅旅遊
2023 Guang Yi 光一, 松菸店, Art Direction, Taiwan | Company: Lion Group 雄獅集團
2024 Gonna+, 松菸店, Rebranding, Taiwan | Company: Lion Group 雄獅集團
2024 Mr. Brown, Cafe Food Menu, Taiwan
2025 初魚餐飲集團 x 照壽司, Event Visual and Menu, Taiwan