藍啤解憂號 Breezy Blue
Visual Identity Design

Role: Visual Identity Design
Company: Lion Group 雄獅集團

藍皮解憂號 Breezy Blue, is a 2021 refurbished train from the 1950s. It retains many aspects of a vintage train, such as ceiling fans, roll down windows, and leather seats, while embracing a cleaner and more modern aesthetic. Breezy Blue takes you on a journey along the southern coast of Taiwan from 枋寮 Fangliao to 台東 Taitung. With the ocean on one side, lush greenery on the other, and blue skies above, this railway ride is known for helping one to leave their worries behind, hence the name Breezy Blue, which also references a carefree state of mind.

藍皮解憂號 Breezy Blue is brought to life by:

Taiwan Railways Administration 台灣鐵路
Lion Group 雄獅集團 (Train Operations, Service and Experience Design)