Slow Coast
Place Branding, Visual Design

Role: Visual Identity Design
Company: Lion Group 雄獅集團

Brand concept and visual design pitch for Yilan City Government. The goal of the project is to tie together five fishing villages on the coast of Yilan as one tourist destination. Along with new infrastructure, local events, and developing attractions, the new brand serves as an interface to engage and attract new consumer bases including young friend groups and families. Through visual design, the traditional fishing villages are repositioned a weekend getaway from Taipei (or other cities) where one could "slow it down" before returning the urban hustle and bustle, a fun play on the iconic Turtle Island visible from all five villages. 

*This is a concept pitch and not an official design project of Yilan City Government.